Damp-e project

Progressive, Fast, Competitive, Sales Forcing e-commerce for Damp-e Webstore!

Intention: Development of progressive, modern, high-performed Magento-2 e-commerce solution from scratch

Technologies used: PWA, React, Magento 2, AWS, PostcodeNl, MultiSafepay, MyParcel, Custom Integrations

People Involved: 8 developers

Timeframe: 6 months

Prehistory of Damp-e e-commerce way

Damp-e was born in October 2014 as a small offline e-cigaret shop in a small town in Netherlands. Their business owner was looking for options of how to expand their business having lack of resources. Once, they met Skynix online on Upwork and having some agreement, Skynix made a proposal for pushing their business online with minimal resources. It was an extensive, time-limited contract for coding custom Magento 1 theme and launching Damp-e online. The success of this collaboration let Damp-e grow what gave one more proof for Skynix team. Since then our collaboration with Damp-e did not stop, they run more offline shops, and we implemented many different integrations, customizations to help them automate their business.

The magento 1 version no longer met the requirements of time and is going to lost support.

And not only from the design point of view. Since the first release of Damp-e website, the e-commerce industry has dramatically transformed.

Their existing website could not meet today's customers' needs for practicality and simplicity, neither Damp-e own complex management requirements.

At that point, Magento 2 PWA was just announced, and choosing it as a platform would be a risky step ahead.

Skynix took that risk and proposed to try it, and that was a good choice.

Having passed a difficult way through the raw Magento 2 PWA development, Skynix team managed to get all the necessary components working as a breeze.

Damp-e received a full-featured system which has now become their team's reliable companion, remarkably transforming their operations, skyrocketing their ROI and allowing them to keep growing for years to come.

Custom progressive e-commerce solution to meet all business needs

Any e-commerce business requires to be cost-effective, otherwise it dies. When business spends tons of money into advertisement, but SEO do not work and heavy coded web site makes difficulties for customers, they leave it and business looses money. And instead of developing profit business should balance on expenses and income. Progressive Web Application fixes this problem. The team of IT professionals at Skynix delivered a highly performed PWA e-commerce solution based on Magento 2. To see what we mean, visit https://staging-m2.damp-e.nl/. We are certain any e-commerce business will find this solution wonderful. Core features of PWA e-commerce: System Architecture was designed for a distributed AWS based architecture with database replications, load balancer, dockerized containers, cheap spot servers, health and security monitoring. Magento 2 Progressive Web Application was built from scratch using React and Apollo Frameworks.

Core features of the site:

This store was designed for a distributed AWS-based architecture with database replications, load balancer, dockers, health and security monitoring.

A fully automated Continuous Integration architecture was implemented to automate builds, tests, deployments on staging servers and releases.

The software was a built-from-scratch PWA Magento 2 Community Edition. Magento 2 delivers a high level of complexity with the capacity to be customized as needed to fit the most sophisticated customer’s needs.

Speaking about Damp-e, such customizations included:

12 third party premium level modules installed
a unique theme created from scratch
Google Tag Manager integrated and configured for Enhanced e-commerce analysis
Olark and Live chat services were implemented for gathering data from many different custom forms
reCaptcha and Cloudflare set to perform better content delivery and DDOS protection

Data-migration tool is configured to migrate all data from old Magento 1 to the new Magento 2 store
MyParcel module is configured for integration with a local post service
PostcodeNl module is configured for integration with a local addresses service
Offline access is configured with PWA

results

Results of 6 months agile development

Due to implementation and integration of all those third-party modules and services, Skynix managed to be cost-effective, significantly reducing development expenses and timelines. Timely launched, upgraded and modern PWA Magento 2 Damp-e e-commerce store was rapidly growing. During the first three months after launch, the business has multiplied their income and covered 6 months of development by a profit of 3 months. Damp-e became a number one e-cigaret retailer in Netherland and left their competitors far behind.

Is PWA Magento 2 really perfect? Does it cover all needs?

Yes! Having a closer look at all sides of Magento and all solutions we implemented, Damp-e team noticed how further they can improve business processes and earn even more with the same effort and resources. They involved world leading experts and they built two strategies that had shown the weak pieces of a resulting architecture.

First, they migrated outdated Magento 1 to modern Magento 2

They got improved Magento 2 Admin Interface with many e-commerce useful features available out of the box.

The solution provided reach RESTful and Graphql APIs needed for coding Progressive Web Application.

The migration gave significant economy with security enhancements.

Second, they got Progressive Web Application

The benefits of PWA they got are obvious: conversion rate growth, reduction in application weight, reduced resources cost when increased the number of users, offline mode and much more.

Progressive Web Application was coded using React Framework, what made development costs much lower, because did not require rare, specific resources.

This helped to speed up the growing process 1.5 times, open new offline shops and expand business abroad.

As a conclusion

By the example of the Damp-e project, the incredible potential of Magento 2 PWA becomes clear. Despite it still cannot be called perfect, it is possible to customize this system to meet all needs dictated by time.